Last month, mega ad agency Hill Holliday out of Boston landed Cadillac, one of the industry’s most prized accounts. It will be the first car account the firm has landed in almost twenty years.
Karen Kaplan, Hill Holliday’s recently anointed CEO, says that she was hoping for an automobile account when they brought on Lance Jensen as Creative Director several years ago. Kaplan and her colleagues have been able to secure the last six account pitches over the summer, and the agency is in a good position.
To read more about Karen Kaplan and her rise to prominence at Hill Holliday, read our profile.