“Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.” ~Guy Kawasaki
Guy Kawasaki was born and raised in Honolulu, Hawaii and attended Stanford as an undergraduate. While he enjoyed his time at Stanford, academics were not his favorite pursuit, and it took dropping out of law school and finding an MBA program at University of California, Los Angeles for him to find his passion. He began his entrepreneurial career working for Nova, a jewelry manufacturer, where he learned the art of sales and credits his experience there as vital to his success. A few years later, he secured his seat in business history by landing a job as chief evangelist at Apple in the early 1980’s. His job at Apple was to demonstrate the power and abilities of the Macintosh computer to software companies and hardware producers in order to create a robust portfolio of users.
Four years later, Kawasaki felt his work at Apple was done, and became a successful entrepreneur, founding 2 different software companies and a venture capital firm called Garage. He is also the founder of Alltop, an RSS feed reader and media website that helps users keep up to date on their favorite topics. His main identity and passion remains with writing and speaking, and his latest book, APE: Author, Publisher, Entrepreneur helps others follow in his footsteps with advice on how to write and self-publish a book.
The book was inspired by Kawasaki’s experiences with his former publishing house and the difficulties he faced when he first moved into self-publishing. He encourages any writer to take an entrepreneurial approach to their writing endeavors and take control of their careers. Guy Kawasaki continues to write and speak and more than likely will continue to shape ideas about the business world through his work.