Financial services companies must keep the assistance they offer clients and the technological tools they give to their brokers up to date. Providing unmatched services and low prices will attract customers. Ensuring that platforms run at the highest speeds, trade execution is masterful, and service is premium are the qualities that attract investors and sustain long-term client relationships.

OptionsHouse is the kind of a financial services company that provides premier customer service, cutting edge technology, and outstanding online services to its customers. Aperture Group, the owner of OptionsHouse, recently named Lance Braunstein as Chief Information Office (CIO). Expect him to provide innovative and strategic technological leadership with the guidance of financial community leaders like Rene Kern, Managing Director at General Atlantic, who sits on the OptionsHouse board of directors.

As CIO of Aperture Group, Braunstein will develop and put into place a strategy for the company’s complete technology needs. Leading a team of experienced technology professionals, he will improve software architecture and support development and production processes.

Braunstein developed his skills in infrastructure while working as Managing Director, Global Head of Investment Banking Technology at Goldman Sachs Group, Inc. As Managing Director of Wealth Management at Morgan Stanley, Braunstein was responsible for development organizations and infrastructure. He has a background in mathematics, physics, and an MBA from the Wharton School.

Braunstein has a compelling vision for the work he will be doing for OptionsHouse. During a recent Benzinga interview with Spencer Israel he described his technological strategy for OptionsHouse:

Our technology strategy will unfold in a number of phases. First, we will continue to evolve our core execution platform to be best-in-class. This will include a new mobile app for iOS and Android as well as a new responsive website by the end of the year. We are also developing a rich services framework for more nimble software development and to allow our clients to interface with us programmatically.

The second phase of our strategy involves the evolving needs of the active trader. We are exploring a number of new products and services to ensure we can deliver the most timely data in the best channel to meet our clients’ needs.

Developing applications and services for OptionHouse’s options traders will be a major assignment for Braunstein. The company is committed to a policy of continuous improvement of their online services and taking them to the next level.

With over 100 new hires in the last year, it’s clear that Aperture Group and OptionsHouse, under the inspired leadership of professionals like Lance Braunstein and Rene Kern, are leading the way in developing cutting-edge infrastructure, security, and stability that will set a standard for their industry.