Christine Day of lululemon

IMG: Fortune Live Media via Flickr.

Attend any yoga class, and there’s one label you’ll see over and over: lululemon. Top maker of yoga gear and yoga-inspired apparel, lululemon is a yogi’s paradise. The company itself is impressively inspiring. Salespeople each must write their own “life goals” plans, and free in-store exercise classes are available to anyone in the community.

The company manifesto looks like an inspirational poster you might purchase and paste on your wall. Phrases like “friends are more important than money,” “breathe deeply and appreciate the moment,” and “do one thing a day that scares you” encourage lululemon customers to live life fully and find happiness.

The athletic apparel company has only been around since 1998, but it’s a world leader in yoga gear. Today, lululemon is currently headed by CEO Christine Day, who is a former Starbucks executive and mom of three.