by Admin | Mar 27, 2017 | News, Social Media, Technology
When a number of UK advertisers that their ads were, or could be, running on “extremist content,” they pulled their advertising dollars out of Google’s programmatic ad network. That includes ads that appear on YouTube, but does not include search ads. According to the...
by Admin | Dec 12, 2016 | Advice
By now it should go without saying that an advertisement used in one country may not work well in another. However, marketing and advertising managers fail to take this into account often enough that there’s still room for research on the issue. Salman Saleem of the...
by Admin | May 18, 2015 | Companies, News
Google’s not always great at marketing. Ever heard of the Google Art Project? The Google Cultural Institute? Do you remember the Field Trip app? Google’s released a slew of commercials in the last year attempting to sell Android, its mobile OS. The commercials...
by Admin | Jan 22, 2014 | Companies, News
Henrique de Castro made news waves last week when it was announced that he would be leaving his position as Chief Operating Officer (COO) of Yahoo!. CEO Marissa Mayer reportedly sent out a memo to staffers announcing her decision, which some speculate was due to de...
