A Subtraction in Google Plus

A Subtraction in Google Plus

Social media has been one of the hallmarks of web culture, one of the most distinct examples of the Internet moving from an increasingly common tool to an ingrained aspect of everyday life. It’s been around long enough now to establish a brief but colorful business...
From Mobile to Mandatory

From Mobile to Mandatory

“Smartphone” is rapidly becoming an archaic distinction. What used to be a fancy, high horsepower plaything is now increasingly commonplace: last year, the Pew Research Center said that 58% of Americans owned a smartphone, and the year before that Business Insider...
Understanding the Client Buying Process

Understanding the Client Buying Process

A well-trained sales representative is able to identify a potential client’s needs by asking a series of well-formed questions. This can uncover useful information, but on the flip side, it provides little value to the customer. A ‘discovery’ sales call or interaction...