Early Apple executive, author and investor Guy Kawasaki recently spoke at BookExpo America with strong support for self-publishing. His last of twelve books, called APE: Author, Publisher, Entrepreneur, helps eager writers and professionals establish authority by publishing their own book.
In his keynote speech at the conference, he stressed that the reasons for writing a book need to be different from the desired affects. For example, your book might help your company, but the reason for writing it at all should be to offer unique perspective and insight. Books should exist to enrich the lives of others, according to Kawasaki. He proposed rebranding self-publishing as “artisanal publishing” to increase the perceived value of self-published books and move past the stigma.