by Admin | Aug 8, 2018 | Companies, News
To be successful in business today, it’s not enough just to design a high-quality product and sell it at the right price; you also have to build a brand that people can trust. Often, that means showing a real commitment to social justice—and there are real...
by Admin | Jul 26, 2018 | Companies, News
HBO has built a strong reputation as a television network by producing two decades of top-notch content. With The Sopranos, The Wire, Game of Thrones, and many other classic shows to its name, HBO has become known for putting quality over quantity. Now, though,...
by Admin | Jul 18, 2018 | News, Technology
The smartphone era has evolved quickly. Just a few years ago, consumer-facing brands saw mobile apps as a curiosity: some embraced the trend and rolled one out, while others decided not to bother. It wasn’t seen as a big deal either way. In 2018, though, the landscape...
by Admin | Jun 27, 2018 | Companies, News
There are few things harder to do in business than building a brand that people across the world will find iconic. But here’s one challenge that might prove even harder: taking such a brand and redesigning it on the fly. That’s what IHOP is trying to do right now, as...
by Admin | Jun 20, 2018 | News
If there’s one thing our culture can never get enough of, it’s movie sequels. Every summer at the box office, the highest-grossing movies look more or less the same—the latest retread of the hottest comic cook saga, or another similarly familiar franchise. But an...
