Jessica Herrin at the Fortune Most Powerful Women Summit.
Image: Fortune Live Media via Flickr CC
Stella & Dot is like no other. A direct sales company, Stella & Dot encourages women to work from home hosting trunk shows selling jewelry. What is particularly unique about the company as compared to other direct sales brands like Avon and Mary Kay is that its products are sold exclusively at these trunk sales.
The company was started by founder Jessica Herrin, who was a busy mom of two. She wanted a way for other busy women like her to thrive professionally and financially, which is how she came up with the idea for Stella & Dot. Today her company is worth hundreds of millions of dollars, having skyrocketed to success and fame thanks to the help of promoters like Gossip Girl, The Today Show, and The New York Times (to name a few).
Jessica Herrin is bringing direct marketing back to women. And she’s doing a fantastic job.
