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Research Cultural Values and Practices When Developing Ad Campaigns

Research Cultural Values and Practices When Developing Ad Campaigns

by Admin | Dec 12, 2016 | Advice

By now it should go without saying that an advertisement used in one country may not work well in another. However, marketing and advertising managers fail to take this into account often enough that there’s still room for research on the issue. Salman Saleem of the...

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