Taco Bell, the “Mexican” fast food restaurant, is breaking into the fry business.
Beginning January 25, 2018, Taco Bell will be selling nacho fries at a limited number of locations, all for $1.
This is part of Taco Bell’s bid to become the king of the dollar menu–the unofficial title held by its ubiquitous competitor, McDonald’s. While Taco Bell is no stranger to super-low prices, new offerings like nacho fries both expands its menu and attracts customers who are looking for more than just your typical fast food “Mexican” fare.
“As the champion of the dollar, Taco Bell’s continued innovation shows the brand’s commitment to true $1 menus,” the company said in a statement. “What sets Taco Bell’s $1 menu even further apart from national competitors is that $1 = $1.”
Yet like many Taco Bell items, the $1 price tag is for the bare bones nacho fries. You will have to pay a premium to dress them up. That said, “premium” may not be the best word, as it’s still pretty cheap and in line with Taco Bell’s pricing. According to BizJournals.com, an order of the nacho fries supreme will cost $2.49, while the bell grand size goes for $3.49. Both options come with beef, pico de gallo, nacho cheese and sour cream.
“We believe passionately that people should have more than just the ability to eat for $1; they should feel like they can feast for $1,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “We are (and always have been) completely committed to coming up with the most craveable, creative menu items that set the bar for what great food for a great value should be.”
Taco Bell has recently met a lot of success with its newer low-cost options, including its $5 combo boxes which give customers two items of their choice and a drink. The company says it sold $1 billion worth of combo boxes in 2017.
Photo: James R. Martin / Shutterstock.com