If you’re a Tinder user who hates waiting for a match, the app is introducing a paid feature that will make you very happy.
Tinder Gold—a paid membership service—will now allow users to see who likes them instantaneously, without you having to like that person back. So you don’t have to swipe right on anyone, you can just choose from the list of people who already like you!
As described in Tinder’s blog, Tinder Gold is a first-class experience and a “personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.”
There is, of course, one major catch: it’s only available in certain countries, and the United States isn’t one of them. It will be tested in Argentina, Australia, Canada, and Mexico. If all works out, Tinder will be expanding it to more markets. However, the company doesn’t foresee any issues, as Tinder users have been expressing a need to see their likes for quite some time.
“Tinder Gold members are interested in taking advantage of all the features Tinder has to offer,” stated Brian Norgard, Tinder’s Chief Product Officer. “They’re using the app to meet new people, and Likes You makes that easier and more efficient than ever by letting users know when someone is interested. Likes You builds on previous features like Boost to help users optimize their time and go from matching in app to getting together in the real world.”
As for the issue of pricing, Tinder will be offering the service at different price points, thus figuring out what works best for its users. Current Tinder Plus users who move to Gold will only see a small upcharge, and, like Tinder Plus, the price drops if you choose a longer-term (six or 12 months) membership rather than paying month to month.
Tinder Gold gives the company the ability to convert more of its users to paying subscribers, which, of course, is the ultimate goal of most apps. Tinder doesn’t share its user numbers, but Engadget says the app has 50 million global users, more than 1 million of whom have converted to paid subscriptions.
Tinder Gold will be rolling out in the coming days, although there isn’t a firm date of launch yet.
Photo: Happy Zoe / Shutterstock.com
