Debbie Sterling with her GoldieBlox Toys.
Debbie Sterling is the founder of GoldieBlox, a line of toys for girls that helps teach engineering concepts at a young age. Their commercial that aired during the Super Bowl went viral, but ended in a friendly lawsuit from the Beastie Boys over their “Girls” parody.
Sterling earned her degree in Engineering from Stanford in 2005, and noticed there were few females in her program. This inspired her to create GoldieBlox. GoldBlox is a book series and construction set that engages kids to build through the story of Goldie, the girl inventor who solves problems by building simple machines. After a year of researching how to get girls interested in building, she finally debuted her line of toys in 2012. This was done after a 30-day Kickstarter launch that resulted in raising $285,000.
To learn more about GoldBlox and the founder, Debbie Sterling, check out our entire profile.
