Lessons in Advertising with Google

Lessons in Advertising with Google

Google’s not always great at marketing. Ever heard of the Google Art Project? The Google Cultural Institute? Do you remember the Field Trip app? Google’s released a slew of commercials in the last year attempting to sell Android, its mobile OS. The commercials...
The Automatically Mobile Automobile

The Automatically Mobile Automobile

The true marker of success for a product isn’t novelty; it’s blasé acceptance. Fads come and go–it’s when a thing would be more remarkable for its absence that it’s really become a hit. Not many people talk about electrical lighting in hushed tones of awe...
Why Fi? Free Phone Calls

Why Fi? Free Phone Calls

Google is slowly rolling out a new phone service that distributes phone calls through Wi-Fi when available. Towns like Chattanooga, Tennessee and Seattle, Washington are implementing improved internet connectivity for their residents. The ideas behind these two things...
From Mobile to Mandatory

From Mobile to Mandatory

“Smartphone” is rapidly becoming an archaic distinction. What used to be a fancy, high horsepower plaything is now increasingly commonplace: last year, the Pew Research Center said that 58% of Americans owned a smartphone, and the year before that Business Insider...
The Perils of Playtime

The Perils of Playtime

Making work fun is an ever-growing idea in today’s business landscape. Stories abound of Nerf battles in Google offices. “Fun committee” is a common part of the workplace parlance, while “gamifying” and “fungineering” have leapt from the pages of pop culture to become...