YouTube Sets 10,000-View Threshold for Ads

YouTube Sets 10,000-View Threshold for Ads

A couple of weeks ago, we reported on the backlash Google was experiencing when advertisers discovered that their ads were appearing alongside offensive content. Several very large brands opted to pull their non-search ads until Google addressed the problem. Now, in...
For Some YouTube Stars, Platform Diversity is Key

For Some YouTube Stars, Platform Diversity is Key

YouTube has been, and will continue to be, a handy platform for launching media careers. Most people on the video sharing service don’t turn their channels into a career, much less a multi-million dollar empire, but there are certainly those who do. For many...
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