IHOP Is Trying to Recenter Its Brand Around Burgers

IHOP Is Trying to Recenter Its Brand Around Burgers

There are few things harder to do in business than building a brand that people across the world will find iconic. But here’s one challenge that might prove even harder: taking such a brand and redesigning it on the fly. That’s what IHOP is trying to do right now, as...
Coke Zero Makes Way for Coke Zero Sugar

Coke Zero Makes Way for Coke Zero Sugar

The internet is in a frenzy after a July 26 announcement from Coca-Cola Co. that Coke Zero will be replaced in the U.S. with a new diet soda brand called Coca-Cola Zero Sugar. The new drink has already been released with great success in Europe, the Middle East, and...
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