Google Buys Fitbit for $2.1 Billion

Google Buys Fitbit for $2.1 Billion

For half a decade, Google’s Wear OS (also known as Android Wear) has struggled along in the world of fitness trackers. A year after its launch, it trailed well behind Fitbit, Jawbone, and Apple Watch, with just 10% of the market share. Google partnered with dozens of...
Is Fitbit Stock No Longer Fit?

Is Fitbit Stock No Longer Fit?

Stifel recently downgraded Fitbit stock to “sell,” stating that the fitness tracker hasn’t innovated enough to remain appealing to buyers. The stock now has five “buy,” seven “hold,” and two “sell” ratings. Meanwhile, shares experienced a...
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