Your Smartphone Says A Lot About Your Personality

Your Smartphone Says A Lot About Your Personality

Do you remember the “I’m a Mac, and I’m a PC” commercials, or the iPod commercials with silhouetted people dancing against solid color backgrounds? Marketers spent a lot of time and money trying to tell us what kind of people we were, or could be, if we chose certain...
Lessons in Advertising with Google

Lessons in Advertising with Google

Google’s not always great at marketing. Ever heard of the Google Art Project? The Google Cultural Institute? Do you remember the Field Trip app? Google’s released a slew of commercials in the last year attempting to sell Android, its mobile OS. The commercials...
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